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Created by a team of local entrepreneurs and industry veterans to ignite the craft beer scene. I was responsible for developing the company’s entire brand identity from the ground up. This included creating the logo, business cards, sell sheets, coasters, keg belly bands, and branded merchandise. In addition, I directed all food photography sessions and provided comprehensive food styling guidance to ensure a cohesive and visually compelling brand presentation across all materials. https://images.squarespace-cdn.com/content/v1/57fe7b272e69cfccf49bd747/e59919c2-37cb-4637-a5ce-29ebad6fa723/low-angle-photo-of-cactus-2749602.jpg Work http://arellanocreative.com/moodboard-jasper daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461605452797-QA7MI71TS32XTRI3GVOU/Untitled-1.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461619355997-ZAV09MWPDQNH86LHF90N/untitled.jpeg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461620489237-QAQ6U7KEO5III0AYUIFS/get-real.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461618928008-H5L4OM00O8XDG5SFFWXY/7.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461618408530-Y4QZHI2APVIJMRFUG8Q7/crop.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464031021138-YBETCAKP0EZE4GN5QP20/pareidolia.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464033164561-OWERNGEYR0AKBOTZVETB/Untitled-2.png Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464033301507-TSX1XY70Q79O991CW3GM/Screen+Shot+2015-03-09+at+4.21.13+PM.png Moodboard http://arellanocreative.com/about daily 0.75 2018-01-04 https://images.squarespace-cdn.com/content/v1/57fe7b272e69cfccf49bd747/1476668412660-EEB5CMNBG46QCJ58Y4SS/image-asset.png About http://arellanocreative.com/contact daily 0.75 2016-10-13 http://arellanocreative.com/aboutme daily 0.75 2023-04-19 https://images.squarespace-cdn.com/content/v1/57fe7b272e69cfccf49bd747/1ec21841-53ce-4334-aa50-10b8923f1a72/Gabriela_Arellano.png About